The Best Work You May Never See: Prostate Cancer UK, VCCP, Girl&Bear Studios Introduce "The Unexpected Hero"

4 months ago 70

Prostate Cancer UK has launched “The Unexpected Hero,” a brand film created by creative agency of record VCCP in London. Directed by Nicole Pott through VCCP’s content creation studio Girl&Bear Studios, “The Unexpected hero” follows 11-year-old Nikki on a breathless chase to shield her father from a threat he can’t see coming: prostate cancer, symbolizing

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